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International Journal of Business Environment

2016 Vol. 8 No. 4


PagesTitle and authors
307-323Non-market strategies that affect industry conditions
Scott Benjamin
DOI: 10.1504/IJBE.2016.10001649

324-343The new approach to developing store brand strategy: a case from China
Wei Song; David D. Schein; Roger Collins
DOI: 10.1504/IJBE.2016.10001651

344-366Co-building brand equity and customer equity through marketing capabilities: impact on competitive advantage
Ma Jesús Yagüe; Jaime Romero
DOI: 10.1504/IJBE.2016.10001652

Free access Free access

367-384Exploring the link between brand love and engagement through a qualitative approach
Mónica Gómez-Suárez; Luis Enrique Alonso Benito; Sara Campo
DOI: 10.1504/IJBE.2016.10001655

385-407The moral decision-making process of unauthorised downloading
Eva Hofmann; Elfriede Penz
DOI: 10.1504/IJBE.2016.10001657