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International Journal of Business Environment

2008 Vol. 2 No. 2

Special Issue on Marketing Transformation to the New e-Business Environment: Emerging Trends, Approaches and Challenges

Guest Editors: Dr. Francisco J. Martínez-López and Dr. Carlos M.P. Sousa

 

Editorial
PagesTitle and authors
116-132Towards an alternative logic for electronic customer relationship management
Hong-Mei Chen, Stephen L. Vargo
DOI: 10.1504/IJBE.2008.019507

133-152Building a theoretical framework for e-service export performance
Vinh Nhat Lu, Sally Rao
DOI: 10.1504/IJBE.2008.019508

153-167Sustaining the brand idea in electronic environments
Tobias Kollmann, Christina Suckow
DOI: 10.1504/IJBE.2008.019509

168-187Semantic information management and e-business: towards more transparent value chains
David G. Schwartz
DOI: 10.1504/IJBE.2008.019510

188-200Online retailing: open at all hours?
Fiona E. Ellis-Chadwick
DOI: 10.1504/IJBE.2008.019511

201-214Playing cat and mouse: consumer empowerment and marketing interactions on the internet
Inma Rodriguez-Ardura, Francisco J. Martinez-Lopez
DOI: 10.1504/IJBE.2008.019512

215-241The motivations underlying the use of technological innovations: new insights from projective techniques
Joerg Koenigstorfer, Andrea Groeppel-Klein, Stefan Pla
DOI: 10.1504/IJBE.2008.019513

242-257The challenges in adopting residual radio frequency identification technologies in the business environment: a consumer segmentation approach
Dinesh S. Dave, Joseph A. Cazier, Andrew S. Jensen
DOI: 10.1504/IJBE.2008.019514

258-279The electronic village: the digital challenges in communication strategies for sporting organisations
Elizabeth Buchanan, Edwina Luck
DOI: 10.1504/IJBE.2008.019515