Title: Reflections on a career in communication research as used in investigating puffery and other internet advertising claims for deceptiveness

Authors: Ivan L. Preston

Addresses: School of Journalism and Mass Communication, University of Wisconsin, Madison WI 53706, USA

Abstract: The paper summarises a career in communication research and theory that has concentrated on the use of such study in legal procedures involving deceptiveness, which the law identifies by using communication concepts. Also emphasised are advertising claims on the internet that have been found to be deceptive.

Keywords: internet advertising; online advertising; deception; mass communication; communication research.

DOI: 10.1504/IJAMC.2006.009732

International Journal of Advanced Media and Communication, 2006 Vol.1 No.2, pp.111 - 121

Published online: 08 May 2006 *

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