Title: Marketing on the internet: looking back and looking forward
Authors: Rajan Nataraajan
Addresses: Department of Marketing, 201 College of Business, Auburn University, AL 36849-5246, USA
Abstract: This paper represents a condensed version of the keynote address given by the author at the 2003 E-commerce Research Conference in Taichung, Taiwan. Donning a critic|s glasses, the author views the e-commerce phenomenon and comments on its future.
Keywords: e-commerce; electronic commerce; internet marketing; web marketing; electronic marketing; online marketing.
DOI: 10.1504/IJAMC.2006.009731
International Journal of Advanced Media and Communication, 2006 Vol.1 No.2, pp.103 - 110
Published online: 08 May 2006 *
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