Title: An empirical study on consumer attitude and intention towards online shopping

Authors: Priya Sethuraman; Jayanthi Thanigan

Addresses: Department of MBA, St. Joseph's College of Engineering, OMR, Chennai-600119, Tamil Nadu, India ' T.A. Pai Management Institute, P.B. No. 9, Manipal-576104, Karnataka, India

Abstract: Keeping in step with global practices, the Indian subcontinent too is witnessing a change in the shopping attitude of the consumers, reflecting a steady shift from traditional brick-and-mortar stores towards online shopping. Factors such as the deeper penetration of the internet and the easy accessibility of Smartphones, supplemented by changing lifestyles, have all triggered a rise in this trend. The study seeks to identify the factors that influence the perceived quality of a website and also analyse the effect of these factors towards consumers online purchase intention in the Indian continent. Further, it tries to establish how factors such as perceived quality, trust, and attitude towards online shopping influence a consumer's online purchase intention. The findings of the study reveal that perceived quality helps to win over the trust of the consumers, which then motivates them to make an online purchase, thus inducing a positive online purchase intention.

Keywords: consumer attitude; intention towards online purchase; purchase intention; online shopping.

DOI: 10.1504/IJBIR.2019.097243

International Journal of Business Innovation and Research, 2019 Vol.18 No.2, pp.145 - 166

Received: 29 Apr 2017
Accepted: 29 Oct 2017
Published online: 07 Jan 2019 *

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