Title: A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida

Authors: Narendra Singh; Mukul Gupta; Saroj Kumar Dash

Addresses: G.L. Bajaj Institute of Management and Research (approved by A.I.C.T.E. and affiliated to Dr. A.P.J. Abdul Kalam Technical University (formerly UPTU Lucknow)), Plot No. 2, Knowledge Park III, Greater Noida, Distt. G.B. Nagar, U.P., Pin-201306, India ' G.L. Bajaj Institute of Management and Research (approved by A.I.C.T.E. and affiliated to Dr. A.P.J. Abdul Kalam Technical University (formerly UPTU Lucknow)), Plot No. 2, Knowledge Park III, Greater Noida, Distt. G.B. Nagar, U.P., Pin-201306, India ' G.L. Bajaj Institute of Management and Research (approved by A.I.C.T.E. and affiliated to Dr. A.P.J. Abdul Kalam Technical University (formerly UPTU Lucknow)), Plot No. 2, Knowledge Park III, Greater Noida, Distt. G.B. Nagar, U.P., Pin-201306, India

Abstract: This research attempts to discover the major key factors affecting the buying decisions of customers to buy residential apartments in Noida and Greater Noida. The sample consisted of those respondents who either bought an apartment in the previous year or were planning to buy in the upcoming years. Data were collected through a questionnaire. The collected data were analysed with the help of SPSS. The result shows that the most important affecting factor is 'structure and design' among other factors. Further, the study suggested that real estate marketers should give importance to the extracted factor while offering apartments in the market.

Keywords: buying behaviour; residential apartments; marketing; real estate; SPSS; Noida; Greater Noida.

DOI: 10.1504/IJICBM.2018.095675

International Journal of Indian Culture and Business Management, 2018 Vol.17 No.4, pp.403 - 416

Received: 28 Dec 2017
Accepted: 30 Mar 2018
Published online: 16 Oct 2018 *

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