Title: Determinants of smartwatch adoption among IT professionals - an extended UTAUT2 model for smartwatch enterprise

Authors: A.K. Kranthi; K.A. Asraar Ahmed

Addresses: HR Division, ICFAI-Business School (IBS-Hyderabad), IFHE (Deemed-to-be-University), Donthanapally, Shankarapalli, Hyderabad, Telangana, 501203, India ' MITS School of Business, Madanapalle Institute of Technology and Science, Angallu, Madanapalle, Andhra Pradesh State 517325, India

Abstract: Smartwatches these days have gained popularity under wearable device category. Consumers of smartwatches consider several factors while choosing smartwatches. On this premise, the current research is undertaken to identify the determinants of the smartwatch adoption. In order to arrive at this objective, the study has employed unified theory of acceptance and use of technology 2 (UTAUT2) model as a means and underpinning framework. To suit context, the present study has extended UTAUT2 model by incorporating self-efficacy (SEF), personal innovativeness (PINNO), social media influence (SMI), social image (SIMG), aesthetics (AES) and external social influence (ESI). To validate and check the explanatory power of the extended UTAUT2 model the study has considered Structural equation modelling using Smart PLS 2.0.The results arrived in this study has concluded that the extended UTAUT2 model has a better explanatory power on behavioural intention towards smartwatch adoption. Effect size (f²) and predictive relevance (Q²) for the extended UTAUT2 model are also discussed.

Keywords: unified theory of acceptance and use of technology; UTAUT2; smartwatch; social image; self-efficacy; SEF; personal innovativeness; PINNO; social media influence; SMI; SIMG; aesthetics; AES; external social influence; ESI; wearable device.

DOI: 10.1504/IJENM.2018.094669

International Journal of Enterprise Network Management, 2018 Vol.9 No.3/4, pp.294 - 316

Received: 11 Jul 2017
Accepted: 14 Jan 2018
Published online: 11 Sep 2018 *

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