Title: A review strategy for carrying out an academic literature analysis as part of the problem analysis for an empirical study

Authors: Edward Groenland

Addresses: Center for Marketing and Supply Chain Management, Nyenrode Business Universiteit, P.O. Box 130, 3620 AC Breukelen, The Netherlands

Abstract: The article addresses strategies and working methods aimed at carrying out a literature analysis resulting in a problem analysis for an empirical study at the academic level. To that end, first, a number of preliminary characteristics of the conceptual model are discussed. Next, basic starting points of the strategy to be pursued, i.e., focus and breadth, are considered. This is followed by a detailed overview of the steps to be taken when scrutinising academic concepts, and causal relationships. Also, the criteria to be applied when making substantial choices are presented. Finally, with respect to the presentation of the chapter which contains the literature review, the argumentative structure, tone of voice, and general appeal are considered.

Keywords: academic literature; literature analysis; problem analysis; literature review strategy; argumentative structure; literature synopsis.

DOI: 10.1504/IJBG.2018.093580

International Journal of Business and Globalisation, 2018 Vol.20 No.4, pp.497 - 508

Received: 14 Feb 2017
Accepted: 14 Feb 2017
Published online: 30 Jul 2018 *

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