Title: Travel agencies in Lebanon versus the internet: reality and solutions

Authors: Hanna El Maalouf; Andre Azouri

Addresses: Tourism and Hotel Management Faculty, Lebanese University, Beirut, Lebanon ' Tourism and Hotel Management Faculty, Lebanese University, Beirut, Lebanon

Abstract: This research aims to study the contemporary reality imposed by the internet on travel agencies in Lebanon and to know how this sector can face these challenges. A survey was conducted among travel agencies through 87 questionnaires distributed to agencies spread across different Lebanese regions. Findings showed a serious risk of substitution of Lebanese small and medium-sized travel agencies by the internet as travel intermediaries. The study resulted in many recommendations at the public sector level and the private sector level that need to be adopted in order to ensure the survival of Lebanese travel agencies in the internet era.

Keywords: travel agencies; Lebanon; internet; travel intermediaries.

DOI: 10.1504/EMJM.2018.093212

EuroMed Journal of Management, 2018 Vol.2 No.3, pp.184 - 193

Received: 07 Sep 2017
Accepted: 07 Sep 2017
Published online: 14 Jul 2018 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article