Int. J. of Value Chain Management   »   2018 Vol.9, No.1

 

 

Title: An integrated model of the adoption of radio frequency identification technology in the hotel industry

 

Authors: Javad Khazaei Pool; Shabnam Doosti; Reihaneh Alsadat Tabaeeian; Marjan Mortazavi

 

Addresses:
Department of Management, University of Isfahan, Isfahan, Iran
Department of Mathematics, Iran University of Science and Technology, Tehran, Iran
Department of Management, University of Isfahan, Isfahan, Iran
Department of Management, University of Isfahan, Isfahan, Iran

 

Abstract: Radio frequency identification (RFID) represents a brand new technology that promises to improve process efficiency in hospitality settings. The technology-organisation-environment (TOE) framework and technology acceptance model (TAM) are applied to gain insights into influences on the adoption intention of RFID in the hotel industry. By adopting the TOE framework and TAM as a theoretical base, this descriptive-survey study used questionnaire to collect data in 92 different hotels in Iran. The proposed research model is tested against using structural equation modelling (SEM). The results showed that TOE framework and TAM have positive effects on intentions to use RFID. Our results support the proposed conceptualisation and shed significant and useful insights on the key factors associated with hotels' adoption of RFID.

 

Keywords: hotels; radio frequency identification; RFID; TOE framework; technology acceptance model; TAM; technology adoption.

 

DOI: 10.1504/IJVCM.2018.091112

 

Int. J. of Value Chain Management, 2018 Vol.9, No.1, pp.89 - 103

 

Submission date: 13 Jun 2017
Date of acceptance: 28 Aug 2017
Available online: 06 Apr 2018

 

 

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