Title: Whoever said corporations do not care? Evidence of CSR from India

Authors: Ritam Garg; Judith Ambrosius

Addresses: Department of International Management, Friedrich-Alexander University of Erlangen, Nürnberg, Germany ' Department of International Management, Friedrich-Alexander University of Erlangen, Nürnberg, Germany

Abstract: Corporate social responsibility (CSR) entails a high level of commitment and resources, especially in emerging markets, since in most of these developing countries corporate social responsibility is still an emerging concept. In India, however, this concept has been prevalent for decades. This paper examines the role of CSR activities adopted by modern Indian firms through the lens of the ancient Indian concept of 'giving'. In doing so, this study argues that Indian firms deploy corporate social responsibility to not only comply with good governance, business ethics, human rights, or the environment, but also to focus on the overall nation building. In the wake of increasing internationalisation of Indian firms, it provides a descriptive exposition based on select cases of Indian firms, how the ancient Indian practice of 'giving' is still relevant in the modern management context.

Keywords: corporate social responsibility; CSR; India; philanthropy; philanthropic giving.

DOI: 10.1504/IJICBM.2018.090090

International Journal of Indian Culture and Business Management, 2018 Vol.16 No.2, pp.206 - 222

Received: 06 Oct 2016
Accepted: 18 Feb 2017
Published online: 28 Feb 2018 *

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