Int. J. of Business Innovation and Research   »   2018 Vol.15, No.3



Title: The role of mindfulness in strategic creativity: an empirical investigation


Author: Hasan Ali Al-Zu'bi


Address: Department of Business Administration, Applied Science Private University, P.O. Box 922717 Amman, 11192, Jordan


Abstract: The study aims at investigating the impact of mindfulness in strategic creativity by analysing the impact of the mindfulness dimensions from the perspective of the Jordanian telecommunications companies, such as creation of new categories, openness to novelty, and attention to context. To achieve the aims of the study a questionnaire was developed to collect primary data, after it has been distributed to the study sample consisting of 211 employees. The results of the study show that there is a significant statistical impact of mindfulness dimensions in impacting strategic creativity. Based on the results, the study recommends supports self-training and development of to enhance mindfulness and creative energies that will reflect positively on organisation's development.


Keywords: mindfulness; creativity; strategic creativity; Jordan.


DOI: 10.1504/IJBIR.2018.089748


Int. J. of Business Innovation and Research, 2018 Vol.15, No.3, pp.269 - 276


Available online: 18 Jan 2018



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