Title: Co-production of the car as a 'service': involving customers in the value chain

Authors: Sandrine Ansart, Jean-Jacques Chanaron, Raffi Duymedjian

Addresses: 12, rue Pierre Semard – BP 127,38003 Grenoble Cedex 01, France. ' Grenoble Ecole de Management, BP 127, 38003 Grenoble Cedex 01, France. ' 12, rue Pierre Semard – BP 127, 38003 Grenoble Cedex 01, France

Abstract: This article deals with a possible scenario for the future of the automobile – thanks to the shift from an artefact vision to a service-oriented vision in which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative, but it challenges the supposedly stabilised relationship between the OEMs and their ultimate clients.

Keywords: automobile industry; automotive customers; co-makership; services; value chain; e-business; electronic business; buisness-to-customer; B2C; France.

DOI: 10.1504/IJATM.2006.008935

International Journal of Automotive Technology and Management, 2006 Vol.6 No.1, pp.45 - 58

Published online: 03 Feb 2006 *

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