You can view the full text of this article for free using the link below.

Title: A study of tourism market for Chinese citizens travelling to the USA

Authors: Jinxia Zhang; Yanbin Tu

Addresses: School of Business, Jianghan University, 8 Sanjiaohu Road, Economic and Technological Development Zone, Wuhan, Hubei 430056, China ' School of Business, Department of Marketing, Robert Morris University, Moon Township, PA 15108, USA; School of Business, Jianghan University, Wuhan, Hubei 430056, China

Abstract: Since China and the USA signed the travel memorandum in 2007, the tourism market for Chinese citizens travelling to the USA grew very rapidly. The USA has become China's the fifth largest tourist destination country, and there is still a huge space for market expansion. This paper summarises the basic characteristics of tourism market for Chinese citizens travelling to the USA. It also analyses the purposes for Chinese citizens for travelling to the USA such as the attractiveness of American nature, the rising of Chinese personal income and the change of American tourism visa policy to Chinese. It addresses potential concerns the market for Chinese citizen travelling to the USA. We discuss the market's trends and consumers' evolution in the future. Finally, we offer our recommendations on promoting the tourism market at both macro- and micro-levels.

Keywords: tourism market; Chinese citizens travelling to the USA; market characteristics; travelling purposes; tourism market trend.

DOI: 10.1504/IJLTM.2018.089220

International Journal of Leisure and Tourism Marketing, 2018 Vol.6 No.1, pp.23 - 38

Received: 15 May 2017
Accepted: 19 Jul 2017

Published online: 09 Jan 2018 *

Full-text access for editors Full-text access for subscribers Free access Comment on this article