Title: The impact of trust on online shopping attitude among women shoppers in India

Authors: Nupur Arora; Manmohan Rahul

Addresses: School of Management Studies, Ansal University, Gurugram, Haryana, B 13 Moti Nagar, New Delhi 110015, India ' School of Management Studies, Ansal University, Gurugram, Haryana, B 13 Moti Nagar, New Delhi 110015, India

Abstract: The growth and development of internet is playing a key tool for exchanging goods, services and information in Indian retail market. The purpose of this paper is to examine the important antecedents of trust in ecommerce-website quality, website reputation and electronic word of mouth (Ewom). It proposes a model explaining how trust in online shopping impacts attitude and what is the impact of online shopping attitude on online shopping intention. Results show that trust impacts significantly on online shopping attitude. The results also indicated that all three constructs of the study - website quality, website reputation and electronic word of mouth (Ewom) have a positive impact on trust in e-commerce and online shopping. Also, there was a significant positive impact of trust on online shopping attitude. The study also supports the findings of previous studies that online shopping attitude has a positive impact on online shopping intention.

Keywords: online shopping attitude; OSA; online purchase intention; e-commerce; Ewom; electronic word of mouth; trust; website quality; website reputation; India.

DOI: 10.1504/IJTTC.2017.088733

International Journal of Technology Transfer and Commercialisation, 2017 Vol.15 No.3, pp.360 - 381

Received: 25 Apr 2017
Accepted: 18 Jul 2017
Published online: 15 Dec 2017 *

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