Title: Intention to implement green hotel practices: evidence from Indian hotel industry

Authors: Vivek Kumar Verma; Bibhas Chandra

Addresses: Department of Management Studies, Indian Institute of Technology, Indian School of Mines, Dhanbad, Jharkhand, India ' Department of Management Studies, Indian Institute of Technology, Indian School of Mines, Dhanbad, Jharkhand, India

Abstract: The present investigation adds to the sustainability dimension through examining the managerial intention to implement green hotel practices. Data were collected conveniently from the sample of 285 hotel managers using structured questionnaire. The model was developed and analysed by means of measurement and structural model applying statistical analysis software SPSS V.20 & AMOS V.21. The Results predicted that customers' attitude and environmental concern significantly and positively influence the managerial intention to implement green hotel practices. This study suggested that apart from economic factors, behavioural factors such as customers' attitude and employees' environmental concern are also critical in greening the business process. Additionally, as compared to developed nations, this study provides some useful managerial insights on the implementation of green hotel practices, which is at the emerging state in India.

Keywords: green hotel; environmental concern; intention to implement; sustainability; management attitude; customer's attitude.

DOI: 10.1504/IJMP.2018.088380

International Journal of Management Practice, 2018 Vol.11 No.1, pp.24 - 41

Received: 07 Feb 2017
Accepted: 11 May 2017
Published online: 05 Dec 2017 *

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