Int. J. of Business and Emerging Markets   »   2017 Vol.9, No.4

 

 

Title: The effect of transformational obstacles on new product development by emerging market firms

 

Authors: Mona Bahl; Anthony J. Kos

 

Addresses:
Youngtown State University, One University Plaza, Youngstown, OH 44555, USA
Youngtown State University, One University Plaza, Youngstown, OH 44555, USA

 

Abstract: In this study, we examine the effect of obstacles to resource access and utilisation - referred to as transformational obstacles - on new product development (NPD) by emerging market firms. We posit that it is challenging for emerging market firms to access the resources and inputs required for strategic initiatives such as NPD. Using firm-level data from more than 10,000 firms across 30 countries, we show that there is an inverted U-shaped relationship between transformational obstacles and NPD. We also examine the moderating effect of regulatory support, bribery and urban location on this direct relationship.

 

Keywords: new product development; NPD; emerging markets; institutional theory; transformational obstacles; regulatory support; bribe; urban location.

 

DOI: 10.1504/IJBEM.2017.10008759

 

Int. J. of Business and Emerging Markets, 2017 Vol.9, No.4, pp.393 - 413

 

Date of acceptance: 27 May 2017
Available online: 30 Oct 2017

 

 

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