Title: Online-retailer pricing and order strategies based on the quality of fresh agricultural products and distribution preference of consumers

Authors: Qianwen Liu; Shun Zhang; Yuan Zhao

Addresses: Tianjin Electronic Information College, Tianjin 300350, China ' Zhonghuan Information College Tianjin University of Technology, Tianjin 300380, China ' Zhonghuan Information College Tianjin University of Technology, Tianjin 300380, China

Abstract: Under the e-commerce of fresh agricultural products, this article focuses on the issue that how consumers' preference towards delivery speed and quality of fresh agricultural products affect ordering strategies of the supply chain. Through elasticity indexes of the quality of fresh agricultural products and consumers' bias towards distribution speed, this article reflects consumers' preference to distribution speed and sensitivity of agricultural products' freshness, and further fixes the pricing and ordering model of profits maximisation which is based on powerful online-retailer's expectation.

Keywords: online-retailer; e-commerce; speed preference of delivery; quality of fresh agricultural products; pricing and ordering strategy.

DOI: 10.1504/IJIMS.2017.087802

International Journal of Internet Manufacturing and Services, 2017 Vol.4 No.3, pp.222 - 237

Received: 29 Mar 2017
Accepted: 02 May 2017
Published online: 02 Nov 2017 *

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