Title: Perception of community on CSR initiatives of MCL, Odisha, India

Authors: Sushanta Kumar Panda; Dukhabandhu Sahoo

Addresses: School of HSS & M, Indian Institute of Technology Bhubaneswar (IITBBS), Bhubaneswar, Odisha, 751007, India ' School of HSS & M, Indian Institute of Technology Bhubaneswar (IITBBS), Bhubaneswar, Odisha, 751007, India

Abstract: When industries incorporate social, economic, environmental and ethical dimensions in their business policy and practices and take care of the needs and expectations of their stakeholders, it is called corporate social responsibility (CSR). As local community is one of the primary stakeholders of the industry, the CSR policy and practices of the industry have to give them top priority. In the present empirical study, the perception of the local community on CSR, who resides near the vicinity of the coal mines of Odisha, has been taken into account and critically examined the CSR activities of Mahanadi Coal Field Ltd. (MCL). Majority of the community are not satisfied with the CSR activities of MCL. Particularly the community, who resides near the closed coal mine, is not getting the benefits of the CSR activities.

Keywords: corporate social responsibility; CSR; corporate-community relationship; perception; India.

DOI: 10.1504/IJCSSR.2017.087799

International Journal of Corporate Strategy and Social Responsibility, 2017 Vol.1 No.3, pp.234 - 250

Received: 17 Oct 2016
Accepted: 14 Feb 2017
Published online: 02 Nov 2017 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article