Title: An empirical study of food and beverage chains' internationalisation: advancing intangible resource theory and research

Authors: Tsui-Yii Shih

Addresses: Department of International Business, National Taipei University of Business, Taipei City 100, Taiwan

Abstract: This study aims to identify important intangible resource dimensions and examines their effects on the degrees of internationalisation and performance of food and beverage chains. International food and beverage chains in Taiwan's market serve as the target sample, and managers' perceptions are examined to verify the research content. A second-order PLS method is adopted in order to analyse the conceptual framework. The findings of the study indicate that reputation, technology and organisational culture play significant roles in firms' internationalisation. Further, technology has little effect, but reputation and organisational culture both have a positive and significant impact on F&B chains' performance. Advanced descriptions of practical situations, theoretical contributions and managerial implications are provided by this study in order to further the academic research on the food and beverage industry and help chains that plan to internationalise and improve their performance.

Keywords: partial least squares; resource-based view; sustainable competitive advantage; reputation; organisational culture.

DOI: 10.1504/EJIM.2017.087560

European Journal of International Management, 2017 Vol.11 No.6, pp.660 - 687

Received: 06 Aug 2015
Accepted: 24 Mar 2016
Published online: 19 Oct 2017 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article