Title: How skateboarding made it to the Olympics: an institutional perspective

Authors: Mikhail Batuev; Leigh Robinson

Addresses: Faculty of Health and Life Sciences, Northumberland Building, Northumbria University, Newcastle upon Tyne, NE1 8ST, UK ' Faculty of Health Sciences and Sport, University of Stirling, Pathfoot Building, Stirling, FK9 4LA, UK

Abstract: Utilising new institutionalism and resource-dependency theory, this paper examines the organisational context of competitive skateboarding. Many within skateboarding have sought to distance themselves from the institutionalised competitive structure exemplified by the Olympic Games, despite a growth in competitive skateboarding within increasingly formal structures. This paper explores how the sport has evolved and how Olympic inclusion has impacted on its organisational arrangements. Data were collected through semi-structured interviews, supplemented by selected secondary sources. The conclusions of the research are: 1) skateboarding has always functioned as a network which includes event organisers, media companies, and equipment producers, with governing bodies playing a more peripheral role; 2) there was a strong lobby from elite skateboarders in support of inclusion in the Olympics although only on 'skateboarders terms'; 3) interest from the International Olympic Committee has affected the organisational evolution of skateboarding and has stressed issues of organisational legitimacy in this sport.

Keywords: competitive skateboarding; organisational evolution; Olympic Games; new institutionalism; youth sport; Tokyo 2020 Skateboarding Commission; TSC.

DOI: 10.1504/IJSMM.2017.087446

International Journal of Sport Management and Marketing, 2017 Vol.17 No.4/5/6, pp.381 - 402

Received: 18 Oct 2016
Accepted: 10 May 2017

Published online: 15 Oct 2017 *

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