Title: 2016 Winter Youth Olympic Games: planning for a volunteer legacy

Authors: Trond Svela Sand; Anna-Maria Strittmatter; Dag Vidar Hanstad

Addresses: Department of Cultural and Social Studies, Norwegian School of Sport Sciences, PB 4014 Ullevål Stadion, 0806 Oslo, Norway ' Department of Cultural and Social Studies, Norwegian School of Sport Sciences, PB 4014 Ullevål Stadion, 0806 Oslo, Norway ' Department of Cultural and Social Studies, Norwegian School of Sport Sciences, PB 4014 Ullevål Stadion, 0806 Oslo, Norway

Abstract: The aim of this article is to investigate the relation between the legacy planning process of the 2016 Winter Youth Olympic Games (YOG 2016) and the willingness of event volunteers to continue long-term club volunteering and sports event volunteering after the YOG 2016. The article is based on survey data (n = 930) of young volunteers (≤29 years) and shows that they were reflexive oriented in their motives, however collective motives were important as well. Furthermore, the young volunteers were positive with respect to the general experience as volunteers and to how this had influenced their willingness for future volunteering. The findings are discussed in relation to managerial actions during the YOG 2016, such as performance feedback, training for and communication of task specification - and how lack of such may be a barrier for future volunteering.

Keywords: volunteering; young volunteers; major sport events; event management; legacy; Youth Olympic Games; Lillehammer 2016.

DOI: 10.1504/IJSMM.2017.087444

International Journal of Sport Management and Marketing, 2017 Vol.17 No.4/5/6, pp.242 - 260

Received: 02 Nov 2016
Accepted: 04 May 2017
Published online: 15 Oct 2017 *

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