Title: Personal value systems and motivations of successful serial entrepreneurs

Authors: Susan Rushworth, Murray Gillin

Addresses: Australian Graduate School of Entrepreneurship, Swinburne University of Technology, P.O. Box 218, Hawthorn VIC 3122, Australia. ' Australian Graduate School of Entrepreneurship, Swinburne University of Technology, P.O. Box 218, Hawthorn VIC 3122, Australia

Abstract: Transcripts of interviews with both serial entrepreneurs (ten) and non-serial entrepreneurs (two) were examined for evidence of the entrepreneurs| personal value systems and for evidence that these values were enacted in their businesses. Values identified were divided into interpersonal (relating to others) and personal (relating to the individual). Interpersonal values dominated the value systems of the non-serial entrepreneurs, suggesting that serial and non-serial entrepreneurs might have different types of value systems. Personal values were more likely to be carried over into business activities and were less compatible with building enduring organisations, suggesting that such organisations were unlikely to be founded by serial entrepreneurs. Both conclusions are highly tentative because of the small number of non-serial entrepreneurs in the sample.

Keywords: personal values; business values; motivation; serial entrepreneurs; entrepreneurship.

DOI: 10.1504/IJESB.2006.008665

International Journal of Entrepreneurship and Small Business, 2006 Vol.3 No.1, pp.106 - 122

Published online: 13 Jan 2006 *

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