Title: Evolved factors affecting the cloud computing adoption by MSMEs in India

Authors: Sanjay Mohapatra; Swayambhu Dutta

Addresses: Xavier Institute of Management, Bhubaneswar, India ' Xavier Institute of Management, Bhubaneswar, India

Abstract: Cloud computing has become one of the most coveted social-mobile-analytics-cloud (SMAC) variables as per the recent trends analysis by most of the consulting firms. In the view of this trend, several literatures were reviewed to find out the different factors which affect the cloud computing adoption by MSMEs in India. References were drawn not only on Indian context but from countries with similar demographic and economic profiles. After an elaborate review, many such variables were identified. An initial market survey in the Indian context gave insights to club several such variables into 'clubbed variables' representing the same theme. There were 16 such clubbed variables. After that, a primary research survey was done among professionals across 33 organisations and institutions to find out their perception regarding the variables. Then cluster analysis was done on the collected data points to get similar clusters. The dissimilar clusters were removed and similar ones were clubbed and a factor analysis was done on the clubbed cluster. This resulted in the formation of "evolved factors affecting the adoption of cloud computing by the MSMEs in India".

Keywords: cloud computing; micro; small medium enterprises; MSMEs; India; evolved factors; adoption; data analysis.

DOI: 10.1504/IJBIR.2017.085784

International Journal of Business Innovation and Research, 2017 Vol.14 No.1, pp.71 - 103

Received: 24 Jul 2015
Accepted: 19 Sep 2015
Published online: 14 Aug 2017 *

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