Title: Gender and website design in e-business
Author: Dianne Cyr, Carole Bonanni
Simon Fraser University, 15th Floor Central City Tower, 13450 102nd Avenue, Surrey, B.C. V3T 5X3, Canada.
Simon Fraser University, 15th Floor Central City Tower, 13450 102nd Avenue, Surrey, B.C. V3T 5X3, Canada
Abstract: Although online shopping has increased exponentially in recent years, very little is known about the difference in male and female perceptions of this experience. This investigation is focused on examining how perceptions between the genders differ concerning transaction security, website design elements, and how the experience of online shopping results in perceptions of website trust, website satisfaction, and e-loyalty. Results of the research indicate that transaction security was not as large a concern as expected, and perceptions about it did not differ between men and women. Alternately, in support of the research hypotheses, there are significant differences in perceptions of website design and website satisfaction between the genders, but not for e-loyalty.
Keywords: website trust; website satisfaction; website design; e-loyalty; gender perceptions; e-business; electronic business; online trust; online shopping; transaction security; male perceptions; female perceptions; user preferences.
Int. J. of Electronic Business, 2005 Vol.3, No.6, pp.565 - 582
Available online: 28 Dec 2005