Title: Internet thinking of the traditional enterprise - taking Su Ning as an example

Authors: Dan Chang; Jiawei Song

Addresses: Department of Information Management, School of Economics and Management, Beijing Jiaotong University, Beijing, China ' Department of Information Management, School of Economics and Management, Beijing Jiaotong University, Beijing, China

Abstract: In the internet age, people's daily life has been changed with the application of the internet. Internet has penetrated into all aspects of people's lives and it has subverted people's traditional conception of thinking. The internet enterprises gradually invade the core business of the traditional industries with its powerful potentials in resource integration and advanced business model. Many companies begin to make the transition with the help of the internet. Starting from the nature of the internet, this paper summaries seven kinds of internet thinking and put forward the business model under internet thinking. Finally, this paper analyses on the case of Su Ning's transformation to make some reference significance for actual practice.

Keywords: internet thinking; enterprise model; business model; Su Ning.

DOI: 10.1504/IJITM.2017.085022

International Journal of Information Technology and Management, 2017 Vol.16 No.3, pp.254 - 268

Received: 11 Dec 2015
Accepted: 03 Mar 2016
Published online: 10 Jul 2017 *

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