Title: Storytelling as a managerial tool in tourism destinations: actors, processes and relations

Authors: Silvia Gravili; Pierfelice Rosato

Addresses: Management, Economics, Mathematics and Statistics Department, University of Salento, Via per Monteroni, c/o Ecotekne, 73100 Lecce, Italy; Troisi Ricerche, Via De Rossi, 57, 70122 Bari, Italy ' Management, Economics, Mathematics and Statistics Department, University of Salento, Via per Monteroni, c/o Ecotekne, 73100 Lecce, Italy; Troisi Ricerche, Via De Rossi, 57, 70122 Bari, Italy

Abstract: The rise of new business models has required tourism destinations to adopt appropriate tools for the construction and promotion of their identity based on sociality, emotions, interaction and connectivity. The objective of this paper is to analyse actors, actions, processes and relations that relate to the development of storytelling practices in the management of tourism destinations, analysing critical aspects linked to the generation of content and the narration of territories. The study was conducted following the qualitative methodology of multiple case studies.

Keywords: destination management; tourism destinations; storytelling; value co-creation; collaborative practices; destination management organisation; DMO.

DOI: 10.1504/IJMABS.2016.084752

International Journal of Markets and Business Systems, 2016 Vol.2 No.4, pp.276 - 290

Received: 25 Oct 2016
Accepted: 09 Dec 2016
Published online: 25 Jun 2017 *

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