Title: Relearning the practice of managing an undergraduate program: a learning lesson from a Thai institution

Authors: Jureepon Lueakha; Pataravadee Tongngam; Ravee Phoewhawm

Addresses: The Faculty of Arts and Architecture, Rajamangala University of Technology Lanna, 128 Huay Kaew Road, Tambol Changpuak, Amphur Muang, Chiang Mai 50300, Thailand ' The Faculty of Arts and Architecture, Rajamangala University of Technology Lanna, 128 Huay Kaew Road, Tambol Changpuak, Amphur Muang, Chiang Mai 50300, Thailand ' Innovative Business Management Department, International College, Chiang Mai Rajabhat University, 202 Changpuak Road, Tambol Changpuak, Amphur Muang, Chiang Mai 50300, Thailand

Abstract: The purpose of managing an undergraduate education program should be on finding ways to make students learn and to keep on learning, so they develop themselves naturally to their fullest capacity and on becoming attractive to that particular industry that is looking for someone with the right qualifications and to help that organisation become competitive in the future. If the desired results are minimally gained due to obstacles within the working environment, then the practice of managing higher education has to be relearned in Thailand. To present an argument for relearning the practice of managing an undergraduate program, the authors reflected on the students' feedback from their opinions on the faculty's program mission, objectives, strategy, administration and curriculum, and their viewpoints of the techniques in teaching and learning, and suggestions for improvement. Relearning can be considered as a practical idea for the profession of managing an undergraduate program.

Keywords: administration; change; curriculum; higher education; managerial practice; mission; objectives; relearning; teaching.

DOI: 10.1504/IJKL.2016.084729

International Journal of Knowledge and Learning, 2016 Vol.11 No.4, pp.221 - 231

Received: 23 Sep 2015
Accepted: 20 Apr 2016
Published online: 25 Jun 2017 *

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