Title: The role of commercial banks in green banking adoption: a Bangladesh perspective

Authors: Afrin Rifat; Nabila Nisha; Mehree Iqbal; Adisak Suviitawat

Addresses: Department of Accounting & Finance, School of Business and Economics, North South University, Bashundhara, Dhaka 1229, Bangladesh ' Department of Accounting & Finance, School of Business and Economics, North South University, Bashundhara, Dhaka 1229, Bangladesh ' Department of Marketing & International Business, School of Business and Economics, North South University, Bashundhara, Dhaka 1229, Bangladesh ' International College, Burapha University, Chonbury 20131, Thailand

Abstract: Competition in the business of banking is continuously increasing, as a result of which many banks are attempting to retain their customers using different strategies. In this regard, green banking has become an important strategy today for banks, following the influential role of environmental concerns, social responsibility and sustainable ecological balance. However, green banking initiates major changes in the working environment and alters the provision of banking services for the bankers. As such, the objective of this study is to examine the bankers' attitude towards the adoption of green banking initiatives in Bangladesh by using the unified theory of acceptance and the use of a technology (UTAUT) model in commercial banks. This research confirms the significant relationships of performance expectancy, effort expectancy, social competition, environmental concerns and central bank regulations with the behavioural intention and usage behaviour of bankers' perceptions for green banking in Bangladesh. The results overall indicate that bankers are fairly positive in developing general attitudes towards the use of green banking as part of their work activities.

Keywords: green banking adoption; social responsibility; sustainability; commercial banks; central bank regulations; environmental concerns; UTAUT model; Bangladesh; sustainable development; banking industry; sustainable development; performance expectancy; effort expectancy; social competition; behavioural intention; usage behaviour.

DOI: 10.1504/IJGE.2016.081906

International Journal of Green Economics, 2016 Vol.10 No.3/4, pp.226 - 251

Received: 30 Jul 2016
Accepted: 15 Dec 2016
Published online: 30 Jan 2017 *

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