Title: Selection and comparison the most suitable strategy in the public and private banks with BSC approach

Authors: Mohammad-Mehdi Parhizgar; Nahid Saravi-Moghadam

Addresses: Department of Management, Economics and Accounting, Payam e Noor University, P.O. Box 19395-3697, Tehran, Iran ' Department of Management, Economics and Accounting, Payam e Noor University, P.O. Box 19395-3697, Tehran, Iran

Abstract: The banking crises, which have occurred both in transition economies and developing countries in the last ten years, have strengthened conviction about the importance of a stable and well regulated banking system. Therefore, choosing the right and suitable strategy is crucial for the performance improvement of the banks. The balanced scorecard (BSC) provides an enterprise view of an organisation's overall performance. The model of this study is tested on a sample of experts in a private bank, a semi-private bank and a state-owned bank in Iran. In this study, used for strategy and BSC measuring indexes were ranked in banking industry by using fuzzy analytic hierarchy process and fuzzy TOPSIS. Results show that among strategy banks in Iran, the brand reputation is more important. The results obtained from both methods indicate that private bank is more significant than semi-private bank and state-owned bank in banking.

Keywords: business strategy; balanced scorecard; BSC; performance evaluation; fuzzy AHP; FAHP; analytical hierarchy process; fuzzy TOPSIS; public banks; private banks; banking industry; Iran; brand reputation.

DOI: 10.1504/IJPQM.2017.080693

International Journal of Productivity and Quality Management, 2017 Vol.20 No.1, pp.75 - 98

Received: 06 Feb 2015
Accepted: 06 Jun 2015
Published online: 04 Dec 2016 *

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