Title: A new integrated decision making approach based on SWARA and OCRA methods for the hotel selection problem

Authors: A. Tuş Işık; E. Aytaç Adalı

Addresses: Faculty of Economics and Administrative Sciences, Department of Business Administration, Pamukkale University, 20070, Denizli, Turkey ' Faculty of Economics and Administrative Sciences, Department of Business Administration, Pamukkale University, 20070, Denizli, Turkey

Abstract: Multiple criteria decision making (MCDM) methods deal with the selection process of an alternative among various alternatives in the presence of conflicting criteria. The intention of this paper is the presentation of a new integrated decision making approach based on step-wise weight assessment ratio analysis (SWARA) and operational competitiveness ratings analysis (OCRA) methods for solving a hotel selection problem. So in this paper, SWARA method is utilised to determine the weights of the criteria whereas OCRA method is executed to determine the ranking of the alternatives and select the best hotel. The novelty of this paper comes from being the first in integrating SWARA and OCRA methods and applying this integrated decision making approach for the hotel selection problem.

Keywords: multicriteria decision making; MCDM; SWARA; hotel selection; OCRA; hospitality industry; hotels; integrated decision making.

DOI: 10.1504/IJAOM.2016.079681

International Journal of Advanced Operations Management, 2016 Vol.8 No.2, pp.140 - 151

Received: 18 Mar 2016
Accepted: 08 Aug 2016
Published online: 08 Oct 2016 *

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