Title: An empirical study on customer risk management in banking industry: applying k-means and RFM methods (evidence from two Iranian private banks)

Authors: Hiwa Farughi; Seiran Alaniazar; Seyedhamed Mousavipour

Addresses: Department of Industrial Engineering, University of Kurdistan, Pasdaran Boulevard, Sanandaj, Iran ' Young Researchers Club, Islamic Azad University, Sanandaj Branch, Pasdaran Boulevard, Sanandaj, Iran ' Department of Industrial Engineering, University of Kurdistan, Pasdaran Boulevard, Sanandaj, Iran

Abstract: This paper aims to study customer risk management in the banking industry. For this purpose, notions and backgrounds of customer relationship management (CRM), risk and risk management, classifying and clustering methods as well as multiple criteria decision-making methods (MCDM) have been studied. Since, to manage customer credit risks, recognising and classifying them is critical, therefore 150 legal customers and 100 general customers from two private banks in Iran have been selected. K-means algorithm has been proposed for clustering both general and legal customers, moreover a WRFM model has been applied to classify general customers based on customer loyalty properties. A technique for order preference by similarity to ideal solution (TOPSIS) has been used for prioritising general customers based on loyalty properties of the RFM model. On the other hand in order to calculate the relative importance coefficient or weight of loyalty properties in the WRFM method, the pairwise comparison matrix based on the analytical hierarchy process (AHP) has been applied.

Keywords: customer risk management; customer relationship management; CRM; k-means clustering; RFM method; recency frequency monetary; multicriteria decision making; MCDM; TOPSIS; classification; Iran; private banks; banking industry; customer loyalty; analytical hierarchy process; AHP.

DOI: 10.1504/IJRAM.2016.079610

International Journal of Risk Assessment and Management, 2016 Vol.19 No.4, pp.315 - 330

Received: 06 Mar 2015
Accepted: 26 Oct 2015
Published online: 05 Oct 2016 *

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