Title: Virtual museums: international strategies and digital innovation management in global competition - an overview

Authors: Paolo Esposito; Paolo Ricci

Addresses: LUM Jean Monnet University, Department of Economics and Management, S.S. 100 - Km. 18, 70010 - Casamassima (BA), Italy ' Sannio University, Department of Law, Economics, Management and Quantitative Methods-DEMM, Via delle Puglie, 82, 82100 - Benevento (BN), Italy

Abstract: During the early 90s and in the last 30 years, researchers, scholars and professionals focussed their attention on management practices, tools and models referring to arts and cultural heritage organisations (Peacock et al., 1982; Esposito, 2013; Esposito and Ricci, 2015) as well as on the development of new and different organisational forms under pressure from the New Public Management. These studies aimed at analysing, developing and proposing different conceptual and management frameworks within a context characterised by increasing scarcity of financial resources in addition to regulatory complexity. The work aims to achieve the research objectives through an inductive/deductive research method. The purpose of this paper is to provide an analysis of the growing phenomenon represented by the 'Cultural Heritage Management' of archaeological sites, observing and discussing international strategies and innovation management of virtual museums in global competition, supporting users and different generations of users 'accessibility' to services and cultural products.

Keywords: arts management; cultural heritage management; cultural policy; digital innovation management; international strategies; virtual museums; archaeological sites; accessibility; services; cultural products.

DOI: 10.1504/IJGSB.2016.078811

International Journal of Globalisation and Small Business, 2016 Vol.8 No.2, pp.117 - 130

Accepted: 16 Mar 2016
Published online: 02 Sep 2016 *

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