Title: Toward a novel business model for marketing networked companies

Authors: Saeed Azizian; Behrouz Zarei; Majid Shishehgar; Setareh Sadeghi

Addresses: Information Technology Department, Applied Science University of Koolake Gharb, Basij Street, Sarableh, Ilam, Iran ' Corporate Entrepreneurship Department, University of Tehran, 16th St., Amirabad, Tehran, Iran ' Faculty of Industrial Engineering, Isfahan University of Technology, University Drive, Isfahan, Iran ' Entrepreneurship Faculty, University of Tehran, 16th St., Amirabad, Tehran, Iran

Abstract: Designing smart business models to be used as a solid step in starting a business has become an important issue in today's world of e-commerce. Marketing networked companies also, as a new and web-based business, are in dire need of designing such a model for their success. The aim of this study was to identify the components of this model. To understand the system and gather those in dire need of information to define the various elements of the business model, we have used the methodology of soft systems. In this method, we will provide a picture of the status quo, as well as a general definition of the optimal system, based on which we will define the blocks of the business model. Our reference model for designing business model of marketing networked companies is 'ontology' business model.

Keywords: business models; marketing networked companies; soft systems methodology; SSM; information systems; web-based business; ontology.

DOI: 10.1504/IJBIR.2016.077987

International Journal of Business Innovation and Research, 2016 Vol.11 No.2, pp.208 - 227

Received: 30 Jan 2014
Accepted: 27 Mar 2014
Published online: 31 Jul 2016 *

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