Title: An empirical study on urban e-commerce competitiveness of China

Authors: Shi Yin; Lin Wang; Jianzheng Yang

Addresses: Business School, University of Shanghai for Science and Technology, No. 334, Jun Gong Road, Shanghai 200093, China ' Business School, University of Shanghai for Science and Technology, No. 334, Jun Gong Road, Shanghai 200093, China ' Business School, University of Shanghai for Science and Technology, No. 334, Jun Gong Road, Shanghai 200093, China

Abstract: As a strategic emerging industry, e-commerce plays an important role in transforming China's economic development model. At the city level, promoting the development of e-commerce is also regarded as the favourable mean to improve the urban comprehensive competitiveness level. Due to the convenience and ubiquity of m-commerce, it has already become the new direction of e-commerce. Considering that m-commerce data cannot be totally removed from traditional e-commerce data in local government statistics, this paper studies the key problems of e-commerce development of China's urban cities through the empirical analysis on e-commerce competitiveness of demonstration cities. Also through the correlation analysis of the development of m-commerce and e-commerce, it is considered that m-commerce is an important contribution to the development of e-commerce. Finally, the paper helps government to make more effective and targeted e-commerce development strategy, especially in m-commerce, to promote urban economic growth and comprehensive strength.

Keywords: competitiveness analysis; correlation analysis; evaluation system; m-commerce; urban e-commerce; mobile commerce; electronic commerce; cities; China; e-commerce competitiveness; economic growth.

DOI: 10.1504/IJMC.2016.077328

International Journal of Mobile Communications, 2016 Vol.14 No.4, pp.328 - 347

Received: 23 Jan 2015
Accepted: 05 Dec 2015
Published online: 28 Jun 2016 *

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