Int. J. of Financial Innovation in Banking   »   2016 Vol.1, No.1/2



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Title: Customers experience and problem resolutions in retail banking. Some empirical evidence from Italian banking


Authors: Antonella Malinconico; Nathalie Fuccio


Department DEMM, University of Sannio, Via delle Puglie 82, 82100 Benevento, Italy
Department DEMM, University of Sannio, Via delle Puglie 82, 82100 Benevento, Italy


Abstract: Currently, few studies have investigated how bank-specific determinants affect customer experience in retail banking. The objective of this paper is twofold: to provide a literature review about customer dissatisfaction in retail banking and to shed more light on different behaviours of banks regarding customer complaints. Our hypotheses are tested on a large sample of Italian banks on problem resolutions performance measured from 2012 to 2014, using bank-level balance sheets and appeals to "Arbitro Bancario e Finanziario". We detected differences in the complaints management of different types of banks during turbulent financial market conditions. We compared bank size and bank legal form as possible sources of organisational friction studying their impact on the likelihood of customer dissatisfaction. Our findings highlight that, the small banks and cooperative banks are less inclined to have retail customers with dissatisfaction than large banks and joint-stock banks.


Keywords: customer experience; consumer relationships; customer complaints; small banks; cooperative banks; problem resolution; customer satisfaction; banking regulation; bank customers; retail banking; Italy; customer dissatisfaction; complaints management; market turbulence; bank size; bank legal form.


DOI: 10.1504/IJFIB.2016.076626


Int. J. of Financial Innovation in Banking, 2016 Vol.1, No.1/2, pp.109 - 126


Submission date: 30 Jul 2015
Date of acceptance: 25 Jan 2016
Available online: 16 May 2016



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