Title: Capturing characteristics of the conceptual ideation process of master crafts persons to inform design education: a comparative study of rural craft practitioners in Indonesia and in the UK

Authors: Deny Willy Junaidy; Jake Kaner; Florin Ioras; Yukari Nagai

Addresses: Interior Design Study Program, School of Creative Industries, Telkom University, Jl. Telekomunikasi No. 1, Terusan Buah Batu, Bandung 40257, Indonesia ' Furniture Research Group, School of Design, Craft and Visual Arts, Buckinghamshire New University, Queen Alexandra Road, High Wycombe Bucks, HP11 2JZ, UK ' Institute for Conservation, Sustainability and Innovation, Buckinghamshire New University, Queen Alexandra Road, High Wycombe, Bucks HP11 2JZ, UK ' School of Knowledge Science, Japan Advanced Institute of Science and Technology, 1-1 Asahidai, Nomi, 923-1292, Japan

Abstract: At the very early stage of idea generation, allegedly, a master craftsperson encounters cognitive dissonance to maintain beliefs/mindsets from various conceptual stimuli. We aim to capture the underlying form of cognition by examining the structure of thoughts collected from the subjective conceptualisation. A think-aloud protocol was employed to obtain verbalised thoughts of both Indonesian and UK master craftsmen. The keywords of verbalised thoughts were evaluated and extracted using a list of typical mindsets. The evaluated keywords were then analysed by means of a conceptual network to reproduce a model of the individual's mental state. This study discovered that Indonesian master craftsmen's conceptualisation is greatly influenced by the strong typical mindsets of object-attribute that emphasise rationale and mastery, which stimulates a pragmatic viewpoint. Furthermore, UK master craftsmen's conceptualisation greatly considers strong typical mindsets of object-attribute that emphasise wisdom and passionate, which indicates a rigorous mind. This paper reveals that both pragmatic and rigorous mindsets can create potential or barriers for creative cognitive resources.

Keywords: conceptual ideation; creative cognition; master craftsman; typical mindsets; Indonesia; UK; United Kingdom; design education; rural crafts; keywords; verbalised thoughts; mental state; pragmatic mindsets; rigorous mindsets.

DOI: 10.1504/JDR.2015.074153

Journal of Design Research, 2015 Vol.13 No.4, pp.395 - 423

Received: 12 Jul 2014
Accepted: 13 Apr 2015
Published online: 13 Jan 2016 *

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