Title: Shortage of logistics for e-commerce in holiday

Authors: Haoxiong Yang; Jindan Li; Jing Wang; Xinjian Du

Addresses: School of Business, Beijing Technology and Business University, No. 33, FuCheng Road, HaiDian District, Beijing, 100048, China ' School of Business, Beijing Technology and Business University, No. 11, FuCheng Road, HaiDian District, Beijing, 100048, China ' School of Business, Beijing Technology and Business University, Beijing, 100048, China ' School of Business, Beijing Technology and Business University, Beijing, 100048, China

Abstract: This paper analyses the imbalance between e-commerce and logistics service by using factor sub-game perfect Nash equilibrium as an analytical tool and links up the bargaining process between sellers and express enterprise during online shopping with discount factor. The change of benefits between sellers and express enterprise during holidays is analysed based on the effect of discount factor on the equilibrium solution through the application of model. Finally, it is concluded that discount factor is a key factor influencing the express fee between sells and express enterprise, and some recommendations are put forward accordingly.

Keywords: holiday shopping; online shopping; logistics services; game theory; bargaining models; discount factor; e-commerce; electronic commerce; Nash equilibrium; holidays.

DOI: 10.1504/IJITM.2016.073906

International Journal of Information Technology and Management, 2016 Vol.15 No.1, pp.90 - 98

Received: 04 May 2013
Accepted: 21 Apr 2014
Published online: 30 Dec 2015 *

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