Int. J. of Mass Customisation   »   2005 Vol.1, No.1



Title: The power of product platforms in mass customisation


Author: George Q. Huang, Timothy W. Simpson, B. Joseph Pine II


Department of Industrial and Manufacturing Systems Engineering, University of Hong Kong, Pokfulam Road, Hong Kong, PR China.
Departments of Mechanical and Nuclear Engineering and Industrial and Manufacturing Engineering, The Pennsylvania State University, University Park, 16802 PA, USA.
Strategic Horizons LLP, 105 Woodland Trace, Aurora OH 44202–8076, USA


Abstract: This paper serves as an extended editorial for this inaugural issue of the International Journal of Mass Customisation. Its main objective is to give a brief overview of the recent developments in Mass Customisation (MC) research and practices, although more comprehensive reviews should be referred to existing review articles (Silveira et al., 2001; Simpson, 2005). For this new journal, more position papers have been planned to appear. Materials are mainly drawn from well-cited monographs, conference proceedings and articles published on various MC topics. This new journal aims to serve the MC community as a major forum to exchange substantial ideas and share experiences, complementing newsletters and resources maintained at various websites (e.g.,;;


Keywords: mass customisation; product platforms; commonality; modularity; product development; supply chain; operations management; agile manufacturing; modular products; product families.


DOI: 10.1504/IJMASSC.2005.007348


Int. J. of Mass Customisation, 2005 Vol.1, No.1, pp.1 - 13


Available online: 11 Jul 2005



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