Title: Prioritising the dimensions of employee motivation using analytic hierarchy process

Authors: Chandra Sekhar; Manoj Patwardhan; Rohit Kumar Singh

Addresses: ABV-Indian Institute of Information Technology and Management, Room No. 152, BH-3, ABV-IIITM Morena Link Road, Gwalior, M.P 474015MP, India ' ABV-Indian Institute of Information Technology and Management, Block C, ABV-IIITM Gwalior, (MP), PIN-474015, India ' ABV-Indian Institute of Information Technology and Management, Room No. 5, BH-3, ABV-IIITM Morena Link Road, Gwalior, M.P 474015, India

Abstract: Concept of motivation is not new to academic and corporate institution. However, few attempts have been made by earlier researchers to explore the dimensions of employee motivation at different stages of work life. The purpose of this paper is to identify and prioritise the employee motivation dimensions. Analytic hierarchy process (AHP) methodology used to prioritise the employee motivation dimensions. Strategic managers of different manufacturing organisation working across geographic locations in central India were the participants for survey. AHP local weights showed that employees give greater importance to their early career followed by middle and late career. The prioritisation of employee motivation dimension can help HR managers understand their relative importance and develop improvement strategies in cases where they lack enough resources to deal with employee motivation in manufacturing organisations. The study contributes to motivation research by adapting and extending a hierarchical conceptualisation that incorporates three levels of motivation: early, middle, and late career stage.

Keywords: employee motivation; strategic management; manufacturing industry; analytical hierarchy process; AHP; India; career stages.

DOI: 10.1504/IJBEM.2016.073386

International Journal of Business and Emerging Markets, 2016 Vol.8 No.1, pp.49 - 66

Received: 05 Jul 2014
Accepted: 30 Sep 2014

Published online: 01 Dec 2015 *

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