Title: A systems thinking approach to address the complex issue of plastic surgery in South Korea

Authors: Nam C. Nguyen; Ockie J.H. Bosch; Kwamina E. Banson; Odelia Ling Jia Ting; Jemaine G.C. Xuan; Michelle S.X. Hui; Zoey Lim

Addresses: Systems Design and Complexity Management, Business School, The University of Adelaide, SA 5005, Australia ' Systems Design and Complexity Management, Business School, The University of Adelaide, SA 5005, Australia ' Systems Design and Complexity Management, Business School, The University of Adelaide, SA 5005, Australia ' The University of Adelaide, Ngee Ann Campus, Singapore ' The University of Adelaide, Ngee Ann Campus, Singapore ' The University of Adelaide, Ngee Ann Campus, Singapore ' The University of Adelaide, Ngee Ann Campus, Singapore

Abstract: Bodily shape and facial appearances which do not remain the same with aging varies across culture and continents and these are impacted by racism, class prejudice and ableism. As a result many people with less self-esteem resort to varying beauty therapy including plastic surgery. More than 5.8 million enhancements with photos of celebrities to emulate them are done by people every year in Asia. But people who are dissatisfied request repeat procedures or experience depression and adjustment problems, social isolation, family problems, self-destructive behaviours and anger toward the surgeon and staffs. To date, no solution has been put into place to reduce the number of plastic surgeries. This study therefore uses a systems thinking approach to identify the key variables that are affecting this trend. Casual loop diagrams developed reveal and foster integrated planning for governments to intervene the lustic interest in plastic surgery to minimise negative consequences and reduce impersonations and the wrong motives such as; undergoing plastic surgery to achieve success in life. The Bayesian models developed will help decision makers anticipate the long-term consequences of their decisions and actions, as well as avoid the unintended consequences of plastic surgery on the health system.

Keywords: systems thinking; Bayesian belief networks; modelling; leverage points; plastic surgery; casual loop diagrams; social acceptance; South Korea; unintended consequences.

DOI: 10.1504/IJMABS.2015.072261

International Journal of Markets and Business Systems, 2015 Vol.1 No.2, pp.108 - 135

Received: 31 Oct 2014
Accepted: 19 Dec 2014

Published online: 07 Oct 2015 *

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