Title: Impact of rural tourism development on subjective well-being of rural Chinese women

Authors: Yixiao Xiang; Dong Isbister; Fevzi Okumus

Addresses: School of Management, Shandong University, 250100, China ' College of Liberal Arts and Education, University of Wisconsin-Platteville, WI 53818, USA ' Rosen College of Hospitality Management, The University of Central Florida, FL 32819, USA

Abstract: This exploratory study investigates the impact of tourism development on the subjective well-being of rural women in the suburban area of Jinan city, Shandong, China. Both qualitative and quantitative research methods were used to collect empirical data from rural women. According to the study findings, tourism development has reshaped rural Chinese female villagers' daily lives and enhanced their subjective well-being in the context of urbanisation, land loss, and land use regulations in China's rural areas. The study offers theoretical and practical implications. Suggestions for future research are also provided.

Keywords: rural women; female villagers; subjective well-being; SWB; rural tourism; Nongjiale; China; tourism development; suburban areas; urbanisation; land loss; land use regulations.

DOI: 10.1504/IJTA.2015.071947

International Journal of Tourism Anthropology, 2015 Vol.4 No.3, pp.252 - 268

Received: 21 Feb 2015
Accepted: 08 Jul 2015
Published online: 24 Sep 2015 *

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