Title: Clothing purchase motives and status consumption among migrant Muslims

Authors: Syadiyah Abdul Shukor; Ahmad Jamal

Addresses: Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Malaysia ' Cardiff Business School, Cardiff University, Aberconway Building, Column Drive, Cardiff CF10 3 EU, UK

Abstract: Although prior research considers status consumption, it largely ignores the buying behaviour of Muslims. The purpose of this study is to explore the relationship between clothing purchase motives and status consumption of young adult migrant Muslims. A total of 222 respondents from the UK participated in this study. The data analysis included descriptive analysis, reliability, exploratory factor analysis, and regression analysis. Our findings show that four clothing purchase motives (namely uniqueness, conformity, self-congruity, and modesty) are related to status consumption among young Muslims. This study provides a useful source of information that can be used by fashion marketers who wish to target young adult migrant Muslims seeking status consumption.

Keywords: status consumption; clothing purchasing; puchase motivation; Muslim consumers; consumer behaviour; migrant Muslims; buying behaviour; young adults; UK; United Kingdom; uniqueness; conformity; self-congruity; modesty; young Muslims; fashion marketing; fashion industry; Islam.

DOI: 10.1504/IJIMB.2015.071782

International Journal of Islamic Marketing and Branding, 2015 Vol.1 No.2, pp.160 - 172

Received: 24 May 2014
Accepted: 17 Nov 2014
Published online: 18 Sep 2015 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article