Title: New factor of environment franchise and its influence on business performance of franchise outlets in food and beverage industry: case of Vietnam
Authors: Nguyen Khanh Trung; Nguyen Thi Dieu Linh; Duong Ba Vu Thi
Faculty of Business Administration, University of Economics and Law, Vietnam National University - Ho Chi Minh City 3 Quarter, Linh Xuan Ward, Thu Duc District, Ho Chi Minh City, Vietnam
Faculty of Business Administration, Hue College of Economics, Hue University, Hue City, Vietnam
Faculty of Business Administration, Phu Xuan University, Hue City, Vietnam
Abstract: Business performance of franchise outlets in the food and beverage industry is influenced by many factors including transfer, receipt, relation and environment. This study aims to clarify which factors and how the factors belonging to the environment franchise could influence the business performance of franchise outlets. Especially during the researching process, the authors found out that resident' advocacy - the new factor in this group - has a role in business performance. By using the Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM), the authors recognise that the new factor of residents' advocacy has the biggest influence among the environment factors.
Keywords: business performance; resident advocacy; CFA; confirmatory factor analysis; SEM; structural equation modelling; environment franchise; franchise outlets; food and beverage industry; Vietnam.
Int. J. of Trade and Global Markets, 2015 Vol.8, No.3, pp.223 - 236
Available online: 03 Sep 2015