Title: IRCTC mobile ticketing adoption in an Indian context

Authors: Kawaljeet Kaur Kapoor; Yogesh K. Dwivedi; Michael D. Williams

Addresses: School of Management, Swansea University, Swansea, SA2 8PP, Wales, UK ' School of Management, Swansea University, Swansea, SA2 8PP, Wales, UK ' School of Management, Swansea University, Swansea, SA2 8PP, Wales, UK

Abstract: This study is an investigation of the contributory roles of innovation attributes borrowed from the Technology Acceptance Model in influencing the behavioural intention and actual adoption of the IRCTC mobile ticketing application in the Indian context. The TAM model was empirically tested. The SPSS tool was used to test the data reliability, and also, linear and logistic regressions were run to test the model performance. Whilst relative advantage, perceived ease of use, cost, and riskiness shared a significant and positive relationship with behavioural intention, perceived ease of use positively influenced the relative advantage, and behavioural intention and cost significantly impacted the adoption of this mobile ticketing application. Alongside discussing the findings from this study, its potential limitations and implications were also identified and future research suggestions were made. There has been no previous attempt on examining the adoption of mobile ticketing application in Indian context. The findings from this study are thereby original, and are potentially expected to offer value to the mobile service providers, Indian railway, and any other third party organisations that may be interested in implementing mobile-based innovations.

Keywords: adoption; innovation; IRCTC mobile ticketing; TAM; technology acceptance model; behavioural intention; India; railways; riskiness; perceived ease of use; relative advantage; cost; mobile service providers.

DOI: 10.1504/IJICBM.2015.071305

International Journal of Indian Culture and Business Management, 2015 Vol.11 No.2, pp.155 - 183

Received: 09 Jun 2014
Accepted: 04 Jul 2014
Published online: 20 Aug 2015 *

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