Title: JenniferSoft: APM software development leader in Korea

Authors: Song-Kyoo Kim

Addresses: W. SyCip Graduate School of Business, Asian Institute of Management, 123 Paseo de Roxas, Makati City 1260, Philippines

Abstract: This case study is targeted at understanding the information technology (IT) industry and addresses the challenges faced by JenniferSoft, a leading example of an application performance management (APM) software development company. The company has developed applications that monitor the performance of important modules in enterprise systems (ERP). These ERP application modules have become more critical because of IT infrastructure complexities and security issues throughout the system. This study invites students to examine the related dilemmas and to evaluate the core strategies of JenniferSoft. In addition, this case research provides a full summary of application performance management (APM) industries and market status to understand the IT enterprise sectors in Korea.

Keywords: application performance management; APM; JenniferSoft; information technology; technology management; technology strategic decisions; software development management; performance monitoring; enterprise systems; ERP application modules; South Korea; case study.

DOI: 10.1504/IJTCS.2015.071266

International Journal of Teaching and Case Studies, 2015 Vol.6 No.2, pp.95 - 107

Received: 05 Jan 2015
Accepted: 31 Mar 2015

Published online: 18 Aug 2015 *

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