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Title: Effect on stakeholders' perception of CSR: analysis of information dynamics through social media

 

Author: Andrée Marie López-Fernández; Rajagopal

 

Addresses:
EGADE Business School, Tecnologico de Monterrey, Calle del Puente 222, Col. Ejidos de Huipulco, Delegación Tlalpan, C.P. 14380, Distrito Federal, Mexico
EGADE Business School, Tecnologico de Monterrey, Calle del Puente 222, Col. Ejidos de Huipulco, Delegación Tlalpan, C.P. 14380, Distrito Federal, Mexico

 

Journal: Int. J. of Business Competition and Growth, 2015 Vol.4, No.1/2, pp.24 - 43

 

Abstract: Stakeholders find that corporate social responsibility (CSR) is an important trait in firms and adds value to all parties interested; they are more inclined to purchase products and/or services from firms that are socially responsible and will certainly switch brands if they knew a firm was engaging in questionable practices. However, how are stakeholders' perceptions and ultimate decision-making influenced by CSR related communication, or lack thereof, witnessed on social networking sites? This study contributes to the understanding of stakeholders' decision-making based on firms' involvement in corporate social responsibility practices, by providing insights regarding stakeholder value and business growth of the firm.

 

Keywords: corporate social responsibility; CSR; social networks; stakeholder value; firm reputation; business growth; Mexico; stakeholder perceptions; information dynamics; social media; social networking sites; SNS; firm growth.

 

DOI: http://dx.doi.org/10.1504/IJBCG.2015.070662

 

Available online 16 Jul 2015

 

 

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