Title: Factors affecting university students' intention to adopt e-learning systems: a case study in Jiujiang University

Authors: Zhuo Dai

Addresses: College of Electronic Commerce, Jiujiang University, Jiujiang, 332005, China

Abstract: E-learning has many advantages, but many university students have never used e-learning systems. Therefore, it is necessary to study the factors of intention to adopt e-learning systems. In this paper, samples are collected from students of Jiujiang University in China. The theory of planned behaviour is expanded by introducing perceived usefulness and perceived ease of use. The model of intention to adopt e-learning systems is established. Factors analysis, reliability analysis, validity analysis, confirmatory factor analysis and structural equation model testing are conducted by Amos20.0 and Spss17.0. The results show that: firstly, perceived usefulness and perceived ease of use of e-learning systems have a significantly positive effect on attitude; secondly, attitude, subjective norm and perceived behavioural control have a significantly positive impact on intention to adopt e-learning systems.

Keywords: e-learning adoption; impacting factors; university students; student intentions; intention to adopt; electronic learning; online learning; DTPB; structural equation modelling; SEM; China; theory of planned behaviour; TPB; perceived usefulness; perceived ease of use; student attitudes; subjective norm; perceived behavioural control; student perceptions; higher education.

DOI: 10.1504/IJNVO.2015.070419

International Journal of Networking and Virtual Organisations, 2015 Vol.15 No.2/3, pp.102 - 119

Received: 18 Sep 2014
Accepted: 23 Jan 2015
Published online: 05 Jul 2015 *

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