Title: Catching dynamic capabilities through market-oriented networks

Authors: Diego Monferrer; Andreu Blesa; María Ripollés

Addresses: Department of Business Administration and Marketing, Universitat Jaume I, Vicente Sos Baynat, s/n. 12071 Castellón, Spain ' Department of Business Administration and Marketing, Universitat Jaume I, Vicente Sos Baynat, s/n. 12071 Castellón, Spain ' Department of Business Administration and Marketing, Universitat Jaume I, Vicente Sos Baynat, s/n. 12071 Castellón, Spain

Abstract: This paper studies the influence of network market orientation on adaptive, absorptive and innovative dynamic capabilities development in Spanish international new ventures. This research also explores the interrelationship among those dynamic capabilities. Results from the contrast of the proposed structural equation model confirm that network market orientation facilitates the development of dynamic adaptive and absorptive capabilities in international new ventures and that, in turn, these capabilities influence their capacity to develop innovative dynamic capabilities. As a consequence our research extends past research by adopting a relational approach to explain how international new ventures develop dynamic capabilities in foreign markets.

Keywords: network market orientation; dynamic capabilities; adaptive capability; absorptive capability; innovative capability; international entrepreneurship; market-oriented networks; Spain; international new ventures; structural equation modelling; SEM; innovation; foreign markets.

DOI: 10.1504/EJIM.2015.069134

European Journal of International Management, 2015 Vol.9 No.3, pp.384 - 408

Received: 17 Dec 2012
Accepted: 01 Sep 2013
Published online: 30 Apr 2015 *

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