Title: Application development: a strategic corporate innovation activity in the process industries
Authors: Per Storm; Thomas Lager
Department of Material Sciences, Royal Institute of Technology, KTH, Stockholm SE-100 44, Sweden
EMINES – School of Industrial Management, Université Mohammed VI Polytechnique, Ben Guerir 43150, Morocco
Abstract: In the process industries a substantial part of a supplying company's R&D lies in helping its customers' more effectively use the products it supplies, here denoted Application Development. Companies primarily carry out application development with near downstream customers in the supply/value chains. Almost all companies in this study also carried out application development with both customers' customers and customers' equipment suppliers. The results also indicate that application development resources are largely allocated to application areas and to customers of low to medium newness. A related matrix based on the dimensions of newness of the application area to the company, and newness of the customer to the company, proved to be an interesting tool in portfolio balancing. Because application development in the process industries has received little research attention so far, the findings from this study provide new insight into supplier-customer collaborative behaviour for the specific sub-topic of application development.
Keywords: application development; process industries; strategy; supplier-customer collaboration; strategic innovation; corporate innovation; R&D; research and development.
Int. J. of Technology Intelligence and Planning, 2014 Vol.10, No.2, pp.129 - 149
Submission date: 25 May 2014
Date of acceptance: 09 Nov 2014
Available online: 10 Mar 2015